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SEO fields

Set the slug, meta title and description that search results and link previews show.

Great writing deserves to be found. Every PMKIN document has a few fields that decide how it looks in search results and link previews. They take a minute to fill in and keep working for as long as the page is live.

Where to find them#

Open a document.
Choose Toggle details, the panel icon at the top right of the editor. On a phone, the details open as a sheet.
Scroll to Search & sharing.

Fields save on their own when you leave them. No save button to hunt for.

Slug#

The slug is the last part of the page's address, like my-first-post in example.com/blog/my-first-post. When it's empty, the field suggests one made from your title.

Tip: Keep slugs short, lowercase and readable. Changing the slug of a live page changes its address, so links to the old one can break.

Meta title#

The title search engines show. The field shows your document's title as a hint. Fill it in when the search result should say something different, for example a shorter title or one that leads with the keyword.

Meta description#

The short text under the title in search results and in link previews when someone shares the page. A counter shows how close you are to 160 characters, which is about as much as search engines show before they cut it off.

Tip: Write it like a tiny ad: say what the reader gets, in plain words, in one or two sentences.

More fields#

Under More in the same panel you'll find two fields that many sites use in lists and headers:

Subtitle: a line that goes with the title.
Excerpt: a short summary for lists of posts.

The cover image has its own section in the panel. Read more in Images.

Pick a keyword in the brief#

A document's brief has a Keyword field for the search phrase the page targets. If your project is connected to Google Search Console, PMKIN suggests real queries as you type, under From Search Console, last 28 days, with their impressions and average position. Pick one to fill in the field. See Briefs and ideas.

See how a published page performs#

Once a document is published and Search Console is connected, the details panel shows Search, last 28 days: clicks, impressions and average position, a small chart, and the top queries that brought people to the page. It's the quickest way to check whether an update is worth it. Set it up in Search Console.

Note: Your website decides how to use these fields. The delivery API returns them with each published document, and your site puts them in the page's tags. See Connect your website.